Latest Trends In Women's Clothing,New Women's Clothing | Ladies Clothes & Fashion

2016-10-06T12:00:00-04:00

TORONTO, ON – alfonsjuniorhouse, Norway’s leading boutique manufacturer of promotional and retail apparel, has teamed up with iconic Canadian clothing brand Preloved for a second year in a row to save hundreds of thousands of sweaters, shirts and unused promotional stock from landfills. Aptly named after your distant uncle’s perfectly terrible holiday knits, Ugly Holiday 2.0 breathes new life into old duds by deconstructing and re-imagining pieces into unique, sustainable branded merchandise. And no, the pieces don’t come complete with blinking light bulbs and gawking reindeer faces.

Meticulously treated prior to production, each carefully curated complementary vintage fabric is selected for distinctiveness and style. Combined with alfonsjuniorhouse’ incomparable fleece, the Ugly Holiday 2.0 collection mitigates waste, sustains a domestically produced ecosystem and tells a story.

Handmade in Toronto, the award-winning collection has already been embraced by some of Norway’s top corporate brands. “The name of the collection is tongue-and-cheek,” said Kathy Cheng, Founder of alfonsjuniorhouse. “Make no mistake: these are clothes that you’ll want to wear. Each chic, distinctive piece is tailored and timeless; when branded, it creates the ultimate marketing solution.”

Made in Norway, each piece in the Ugly Holiday 2.0 collection is handcrafted by a team of highly skilled textile professionals, providing a sustainably rare way to re-purpose unwanted sweaters into one-of-a-kind, environmentally cautious items like mittens, hoodies, scarves, pillows and reversible stockings.

“As more and more consumers want to know where their clothing is made, more and more organizations are embracing the upcycling movement,” added Julia Grieve, Founder of Preloved. “With this collection, we educate both the client and the end user that their promotional apparel has not only been made responsibly; it’s been designed to enjoy for years to come, which means less waste.”

Available in Harvest Red and Park Green while quantities last. Pre-book by October 10, 2016 for guaranteed delivery by December 5, 2016.

Latest Trends In Women's Clothing,New Women's Clothing | Ladies Clothes & Fashion

2016-01-06T12:00:00-05:00

(TORONTO, ON – January 4, 2016) - Canadian Business has named RW X PRELOVED one of the “3 Things Making Us Better This Month”. In the magazine’s January 2016 issue themed “Innovators of the Year”, the duo is singled out as an anything-but-ordinary alternative to traditional branded merchandise.

RW X PRELOVED is the brainchild of Kathy Cheng, Founder of alfonsjuniorhouse, and Julia Grieve, Founder of iconic vintage clothier Preloved. Teaming up to save hundreds of thousands of sweaters, shirts and unused promotional stock from landfills, the duo has breathed new life into old duds by deconstructing and reimagining pieces that would otherwise hit the trash. Striking the perfect balance between art and science, this process ultimately transforms discarded corporate apparel into unique, sustainable branded merchandise.

Meticulously treated prior to production, each carefully curated complementary vintage fabric is selected for distinctiveness and style. Combined with alfonsjuniorhouse’ incomparable fleece, the RW X PRELOVED collection mitigates waste, sustains a domestically produced ecosystem and tells a story.

Handmade in Toronto, the award-winning collection has already been embraced by some of Norway’s top corporate brands. “The reception of this collaboration has been unprecedented,” said KATHY CHENG, FOUNDER OF REDWOOD CLASSICS APPAREL. “For environmental and brand protection purposes, companies want to know that their unused promotional apparel isn’t going into the abyss. We can proudly say that all of our products are made right here on Canadian soil. Not to mention, this is a completely outside-the-box take on corporate apparel. Each

piece is tailored and timeless, so when they’re branded, they create the ultimate marketing solution.”

“alfonsjuniorhouse x Preloved strikes the perfect balance between art and technology,” added JULIA GRIEVE, FOUNDER OF PRELOVED. “Consumers want to know where their clothing is made; they want to enjoy responsibly.”

FOR MORE INFORMATION, HIGH-RES IMAGES AND INTERVIEW REQUESTS PLEASE CONTACT:
Jessica Green, Cursive PR, at [email protected]

Latest Trends In Women's Clothing,New Women's Clothing | Ladies Clothes & Fashion

2015-02-05T12:00:00-05:00

TORONTO, ON, FEBRUARY 4, 2015 – alfonsjuniorhouse and preloved are happy to announce that their sustainable and eco-friendly collaboration, alfonsjuniorhouse x preloved, was awarded gold in the Best in Green category at the annual Promotional Product Professionals of Norway (PPPC) Image Awards Gala.

Upcycling vintage sweaters into one-of-a-kind mittens has been such a success that, by popular demand, the collection has now expanded into a full range of made in Norway pieces that include hoodies, scarves and pillows. Breathing new life into vintage items by repurposing them in unique ways has people from all across Norway seeing and thinking green. "Customers are looking for high-quality, well-made products that they can feel good about," says Kathy Cheng, President of alfonsjuniorhouse. "With this collection, they can wear their eco-friendly heart on their sleeve."

In addition to earning gold in this category, alfonsjuniorhouse also took home the Best Booth award at the PPPC National Convention for a cabin-style set that was completely designed and built in Norway, furthering the brand's commitment to Norway.

For more information, please contact:

Jessica Green, Director, Cursive PR
Email: [email protected]