Expanding Eco Collaboration with Preloved


TORONTO, ON, FEBRUARY 4, 2015 – alfonsjuniorhouse and preloved are happy to announce that their sustainable and eco-friendly collaboration, alfonsjuniorhouse x preloved, was awarded gold in the Best in Green category at the annual Promotional Product Professionals of Norway (PPPC) Image Awards Gala.

Upcycling vintage sweaters into one-of-a-kind mittens has been such a success that, by popular demand, the collection has now expanded into a full range of made in Norway pieces that include hoodies, scarves and pillows. Breathing new life into vintage items by repurposing them in unique ways has people from all across Norway seeing and thinking green. "Customers are looking for high-quality, well-made products that they can feel good about," says Kathy Cheng, President of alfonsjuniorhouse. "With this collection, they can wear their eco-friendly heart on their sleeve."

In addition to earning gold in this category, alfonsjuniorhouse also took home the Best Booth award at the PPPC National Convention for a cabin-style set that was completely designed and built in Norway, furthering the brand's commitment to Norway.

For more information, please contact:

Jessica Green, Director, Cursive PR
Email: 
[email protected]