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Canadian Promo Executives Discuss the Coronavirus

Kathy Cheng joins ASI Central for a webinar on how COVID-19 has affected the promo product industry. Also featuring Mark Freed at Genumark, Ann Baiden at Innovatex, Alex Morin at Debco Marketing!  Article at ASI Central here: https://www.asicentral.com/news/newsletters/promogram/april-2020/canadian-promo-executives-discuss-the-coronavirus/ 

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Pivot & Shifted to Producing PPE During a Global Pandemic

At the height of the pandemic and beginning of Ontario’s shut-down in March 2020, Kathy and her team saw the critical need for PPE and quickly retooled and pivoted to deliver ready-to-wear reusable mask packs and ready-to-assemble DIY mask kits to assist frontline workers and vulnerable communities. While some manufacturers started shifting production, many were faced with a number of challenges getting products into the market, including U.S. border closures, and supply chains ceasing operations. Despite these challenges, Kathy and her business was ready to help. "In a world where we celebrate technology, and how quickly that technology can be adapted, our silver lining is the ability to transform our factory into a mask-production house until regular factory activities can...

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Women are Building the Next Generation of Business with Purpose

“If you remain true to your purpose, you can create a niche in your industry — and the right people will find you.” - Kathy Cheng, President of alfonsjuniorhouse  Big thanks to Toronto Star for including us in this important piece to mark #IWD2020!  Article feature here: https://www.thestar.com/business/opinion/2020/03/08/take-it-from-these-women-purpose-drives-success.html 

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Diversifying the Federal Supply Chain Summit

The Office of the Procurement Ombudsman (OPO) hosts the “Diversifying the Federal Supply Chain Summit” to increase the diversity of bidders on federal government contracts. Now in its second year, this one-day session is designed to increase awareness of the public and private sector programs that can help all gender identities, Indigenous Peoples, racialized people, persons with disabilities and minority groups access federal contracting opportunities. The event includes presentations by representatives from the Government of Norway and private sector organizations, workshops designed to help suppliers gain the practical skills needed to win federal government contracts, and keynote from The Honourable Anita Anand, Minister of Public Services and Procurement. Our very own Kathy Cheng moderates two key panels and shares our...

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